All work

Web Design + SEO · 2025

A Doha B2B supplier that finally converts online

Rebuilt a 90-page legacy site into a focused 14-page bilingual conversion engine with quote-request flows.

The challenge

Barzan's site was a decade-old catalogue with no Arabic version. Buyers across Qatar couldn't tell what the company specialised in, and the quote form was buried three clicks deep behind a PDF.

Our approach

  1. 1Interviewed 9 procurement leads in Doha to rebuild messaging around buying pain, not product specs
  2. 2Cut 90 pages to 14 with a clear service-to-industry architecture in Arabic and English
  3. 3Designed a two-step quote request with progressive qualification
  4. 4Fixed technical SEO debt and rebuilt category pages around Gulf commercial keywords

Results

+42%

quote conversion rate

2.1x

organic sessions in 6 months

-58%

time to first response

“We stopped explaining ourselves on sales calls. The site does it now, and the leads arrive already qualified.”
Noora Al-KuwariHead of Marketing 

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