All work
Digital Strategy · 2026
Cutting nine channels down to three that work
A full funnel and tooling audit that redirected budget into the two channels actually producing pipeline in the Gulf.
The challenge
Lusail Labs was scaling fast across GCC markets, spending on nine channels with no attribution, and the team couldn't agree on what to cut.
Our approach
- 1Rebuilt analytics and attribution from the ground up
- 2Ran a 6-week channel test across UAE and Qatar with clear kill criteria
- 3Redesigned the demo funnel around a self-serve trial
- 4Set up a weekly reporting cadence the leadership team owns
Results
-37%
cost per lead
+2.4x
trial-to-paid rate
3
channels retained
“They told us to stop doing things. That's how we knew the advice was honest.”
Want results like these?
Tell us where your funnel leaks. We'll tell you honestly whether we're the right fix.