All work
Branding + Web · 2025
Seven clinics across the UAE, one confident brand
Unified a fragmented multi-location identity and launched a bilingual booking-first site across Dubai and Abu Dhabi.
The challenge
Each clinic had drifted into its own logo, colours, and tone. Patients couldn't tell they were the same group, and bookings still ran through WhatsApp and phone lines.
Our approach
- 1Built a single identity system flexible enough for seven UAE locations
- 2Wrote a plain-language Arabic and English voice guide for clinical and marketing staff
- 3Launched location pages with structured data and integrated booking
- 4Rolled out signage, print, and social templates in one sprint
Results
+63%
online bookings
7
locations on one system
-31%
inbound call volume
“It was the first time in years our marketing felt deliberate instead of improvised.”
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